The Secret to Japanese Women’s Flawless Skin Is in the Sake (Win This Super Ingredient From SK-II)

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This fermented rice wine has been keeping Japanese women youthful for years. But it’s not the actual drink that’s been giving them unlined faces — it’s a strain of yeast produced during the fermentation process known as PiteraTM. The discovery was made by accident in the 1970s, when a group of scientists working for the skin care company SK-II noticed that workers at a local sake brewery had soft, youthful hands compared with their wrinkled faces. An exhaustive search of 350 strains of yeast at last yielded the golden ticket — PiteraTM, a unique combination of vitamins, amino acids, minerals and organic acids that optimizes the skin’s ability to renew itself. SK-II’s Facial Treatment Essence, which is 90 percent pure PiteraTM, is known in the East as “miracle water.” Another favorite for special occasions is the Facial Treatment Mask — a swath of cotton that soaks skin with PiteraTM, quenching thirsty cells in just 20 minutes.

Want a chance to try this super ingredient yourself? We’re giving away 10 SK-II Cellumination Essense EX (worth $150 each!). Comment on this post today and you’re entered to win. See rules for contest here.


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