Prettiest Thing in Our Office This Week: Brewlywed Ale

BrewlywedAle

Gorgeous fashion accessories, flower arrangements, wedding cakes and stationery cross our desks every day here in our New York City office. In “Prettiest Thing in Our Office This Week,” we’ll take you behind the scenes and show you our favorite item each Friday.

“Beer” and “pretty” — those two words aren’t usually in the same sentence, right? Well, let me break the mold and just say it: This beer is pretty. Samuel Adams has created a limited-release beer just for weddings and dressed it up to play the part (we love the wine bottle-like vessel and lacy label). The beer itself sounds pretty sweet too — it’s a Belgian-style pale golden ale with notes of citrus and honeysuckle.

If that sounds tasty to you, you might want to find your way to the Boston area on July 26 for our “Brewlywed at the Brewery” event. We partnered up with Samuel Adams to give engaged couples a chance to buy a case of the beer (only 500 cases were brewed!) at the Samuel Adams Boston Brewery. Bonus: if you’re one of the first 20 to show up wearing wedding attire (lineup begins at 7 a.m.), you’ll score a bottle of the ale signed by Samuel Adams founder Jim Koch. There will also be a raffle to have Samuel Adams pick up the tab for your rehearsal dinner and a justice of the peace on-site to wed any couples who want to get married on the spot. See you there!

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